Uniqlo campaign to promote the ‘Uniqlo Manager Candidates or UMC’ objective was to create awareness via digital platform among potential targets; such as those who are looking for a chance to become a successful manager of retail store. In order to portray a modern lifestyle and to catch audience’s attention, we launched a Vlog video which bring the watcher along to see overall experience of the real UMC at Uniqlo. For instance, the responsibilities or the career path. All of which was created under the concept of #ShineYourPotential to further enhance the video through life review and connecting targets with the mindset of achieving everyday success at Uniqlo.